Writing content takes a lot of time, planning, and steps all at once. Making a comprehensive strategy or plan before diving into the sea of content writing is the key to a seamless and result-driven content writing process.
This way you’ll always be safe from any disastrous situation.
Goal & Setup
A clear goal is the best way to get everything working together. Because I’m talking about creating a content calendar here. So, for instance, if my objective is to boost website traffic and ultimately produce leads, this will ultimately require special preparation in order to be successful.
But if my long-term objective is to become a published novelist, I’ll need to make some immediate preparations to get there, so having a goal is crucial. Setting a goal and assigning specific work to my team members (if any) would be the first step in my journey, but for now, goal-setting is merely for exhibiting my material with independently determined dates or in accordance with project criteria (if any from clients end).
Research & Analysis
Once the goal is set up, the next stage is research & analysis of your target niche, market potential, customers, and competitors as well.
Research & Analysis or you can say research & development (R&D) brings results like
Potential Market
It means,What are some promising markets where there is still room for growth? Which market sectors are underserved there? Making these decisions from the outset will help many of your challenges become clear.
Competitors
Who are the pertinent rivals in your prospective markets? This inquiry will assist you in analysing and comprehending how to compete in the same niche with different people/competitors.
Customers
In this market category, who are the consumers? What are their requirements and issues?
How do they make purchases?
Before writing your content, consider these fundamental or generic questions.
“Don’t get distracted by all of these things, whether you’re merely providing content like blogs, eBooks, social media copy, and so on to advertise your product/services in whatever niche you’re in.
Any firm that wants to run smoothly needs a plan.”
Decision
After R&D, the decision making situation occurs in regards to the market & value proposition. Which of your potential markets and market segments should you concentrate your efforts on? and What can you provide to customers? Where are the competitions?
List the issues that your product or service addresses for customers.
Only after thorough research must these selections be made.
Execution
Now this is the final stage in making a content calendar which is to publish on a scheduled date without any delay.
In order to accomplish this, you must choose the social media platform you want to use, how you will communicate the message that has been presented to the public in order to highlight your USP, what kind of requirements you have while communicating your message [such as social platforms, emails, blogging, paid ads, etc.], and the final or successful outcome [such as timely content delivery, timely publication, timeless project delivery, etc.].
These stages tell how beneficial it is to have content calendar for your business, freelancing, etc., to get a results driven and profitable output.
