Demand for digital marketing is steadily increasing. The demand for and expansion of digital platforms will increase as more and more items adopt them or use them. There is a pattern, especially with digital marketing. because when digital marketing initially emerged in 2000, it did so using certain outdated concepts. Websites, email campaigns, digital adverts, crucial social media administration, and fundamental blog publication are all part of the current digital marketing framework. It solely emphasizes website presence; lead creation is not a goal.
As history frequently does, so does digital marketing.
“The phrase “digital marketing” refers to all of your internet marketing initiatives. Businesses use digital avenues to engage with their present and potential clients, including Google search, social media, email, and their websites.”
It makes no difference if your firm is B2B or B2C. Because one element cannot drive successfully, digital marketing applied with a combination of all factors would always be result-driven.
Digital marketing is in high demand and growing at an incredibly quick rate. We need more quick and simple solutions to meet our everyday demands as a result of significant changes in our way of life. The middle class’s way of life and internet use have changed significantly in recent years. The majority of people today use the internet, and the adoption of 3G and 4G changed the marketing landscape for both consumers and advertisers. Consumption levels and patterns had increased as a result of altered lifestyles and standards of living.
Let’s have a look over a survey in Indian marketing Industries results of the year 2016 and 2017
- 34% of the companies already had an integrated digital marketing strategy in 2016.
2. 72% of marketers believe that the traditional marketing model is no longer sufficient, which will increase the company revenue by 30% by the end of 2017.
Assets of digital marketing include the following given below:
· Your website
· Blog posts.
· E-Books and whitepapers.
· Info-graphics
· Interactive tools
· Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
· Earned online coverage (PR, social media, and review)
· Online Brochures and look for books.
· Branding assets (logos, fonts, etc.)
All these tactics work for both individuals as well as marketers.
The growth & demand for digital marketing is still in the initial stage in the Indian market. Because there are still few employers who are still thinking to adapt to the medium while top companies have already started exploring the importance of digital marketing. Since smaller cities are giving birth to digital marketing agencies. Corporate organizations will be glad to spread the good news on their products to the entire large population.
Hence, all these facts and tactics show up that the growth & demand rate of digital marketing will very high in just the coming few years or I should say, that the boom in Digital Marketing is already here and yes there is a tremendous change in marketing pattern & scenario since Pandemics.