Marketing and technology are together make a deadly combination to survive in today’s market place.
Though technology has it’s own limitation but at the same time it has helped many companies to grow in their specific niche market place.
In today’s marketing scenario you can not just stick to or focused on either any of them individually because both together makes a deadly combination.
Let’s understand it with the following mind map below
This mind-map has the clear outline about marketing and technology.
There is no doubt that things has been changed so rapidly since past many years. So lets dive in more detail about this topic
Marketing and Technology
Marketing and technology changed so much from traditional marketing to Digital Marketing, and till technology.
Marketing
It can differentiate in to two major marketing patters i.e. Traditional and Digital Marketing. Both if these categories further elaborated in different segments. Let’s Understand
Traditional Marketing
Traditional marketing was some how direct marketing pattern like Magazine, Flyers, Radio ads, TV ads etc. Their results were also profitable enough during that time frame. Though many of patterns are still in trend but at a limited circle because other ways has came in the game.
Digital Marketing
Now a days, you can easily start with this simple style that is “Digital Marketing”. When internet came in light after some time digital marketing start making its place.
Because digital marketing is itself has various outcomes to start your business. Lets understand in detail
Social Media Marketing [SMM]
Social media marketing has a very wide variety like Facebook, YouTube, Instagram, Twitter, LinkedIn, Tik Tok and Snapchat .
Every one of them has its special features for market your business and you do not always need to pay any kind of amount for it. It is a way too powerful tool to market your business.
In the above image you can see that how and where and which kind of audience is right fit for the specific social media platform according to your niche. Any business can start their journey to promote their product and services.
You just need to remember one thing that creating product or service alone can not help you enough to generate leads [A lead means your customer who’s going to buy from you. Presenting/ Promoting at the right place and in front of right audience is matters a lot.
In fact the right kind of content to grab the attention of your target audience for effective results.
Email Marketing
Emails are neither newest form of connecting people nor the oldest one. People are using emails since very long back, even when digital marketing wasn’t a thing.
Its the format of sending emails has been changed a lot. Receiving emails is not new, you might have been receiving bunch of mails every single day but you hardly open all of them.
The basic reason behind emails are getting more bounce rate (people are opening your emails or they are redirect to spam folder or junk) is because the quality of content received by people is keep decreasing.
There is no doubt that emails have been organized in more personalized format but the same time when it has unnecessary images, links, sort clips and not so appealing content inside the mail.
People usually try to avoid open these kind of emails because as they are full of junk instead of relevancy to make a direct connection with them.
Let’s understand it with an example below
This is a category specific example for approaching affiliates for an e-commerce company.
But you can also apply this same tactic to approach right customer and for that you need to understand the pain areas of your customer.
Making a positive yet personalized connection always helps in building trust which results in either lead generation or conversion
(lead generation means- when you get the right and interested prospect for your business where as conversion means when that prospect becomes your final customer or end user by purchasing your product/services)
Content Marketing
The foundation of advertising your brand is content writing, but in the world of digital marketing, content rules supreme.
All internet enterprises in this sector are built on content because it is the sole medium that acts on behalf of the company’s services, goods, and brands.
It is the means of communication and the exclusive method for sharing knowledge and experience with a target user or audience.
A excellent piece of content is one that is easy to grasp and conveys the intended information to readers.
Some marketers disregard these factors that influence the first impression you make on customers, even though the success of your business mostly depends on the content you share with your customers.
Search Engine Optimization
The heart of a website is its SEO. It is the most crucial element for a website because it increases traffic and internet visibility, which ultimately raises your it’s position. In other words, it is the process of boosting both the quantity and quality of visitors to your website from both natural and paid search results.
Both SEO and content have a big impact on how well your website ranks. It is the only thing that increases a website’s visibility, whether organic or purchased.
Search Engine Marketing
It is an exceptionally successful digital marketing channel. You may use both paid and free strategies to use search marketing to make your website more visible in search engine results.
As mentioned earlier, this phase work both ways organic & paid. The only difference is that without paying you have to wait a little longer to see the results.
But when you pay the results come slightly faster then usual and rest everything is depends what kind of keywords you are using in your content or promotion campaigns.
Technology
General Technology
It incorporates antiquated technology practises like CRM, Salesforce, and business mobile first solutions.
But many businesses and SMEs continue to utilise it. Yet, this is a fundamental aspect of evolution.
Businesses always enjoy technological advancement because it affords them new methods to market their goods or services.
Although the aforementioned stages are highly helpful, other more complex improvements are also making their way into the picture.
So, you can also follow these tactics just to start your new work.
Advanced Technology
This is like a cloud nine where Chatbots, VR/AR content, Blockchain based tools and Artificial Intelligence.
The main purpose of these improve ways is to fasten the entrepreneurial systems to save time and more outcomes.
Basically, these are human made applied science projects to automate the work in less manpower.
Many organizations are going towards mechanization or machines, so that they can build higher and faster results out of it.
Although these are a little pricey, if you have a good enough investment, you should give it a shot.
Summing Up
There is nothing like magic to start something new.
All you have to do is be patient enough with whatever you applied and keep look for more possibilities to get better results.
Establishing from scratch is nothing but needs right direction and right knowledge appeal at the place and time.